SEO Headline Here – Washington Post & Google Fail

I really should be in bed but figured this might raise a smirk/grimace amongst other SEOs.

On doing a search for ‘SEO’ in Google.co.uk I noticed that the News result had the title ‘SEO headline here’. Looked a little odd so I thought I’d check out the story. Turns out its an article on The Washington Post site with the real title of ‘Weather Beaten‘. Nothing to do with SEO!

I couldn’t find any reference to SEO on the page or in the source code (apart from a class tag) but then I spotted that if you looked at the preview for the site in the SERP, the text was there.

Washington Post SEO Fail

So it looks like whoever uploaded the article forgot to add the correct title for the article, the page got cached, they corrected it later.

Interesting that The Washington Post class the article title as an SEO headline.

Annoying that they ranked for ‘SEO’ in Google news with only the mere mention of the word apparantly once on the page content  and of course in the meta title.

Funny that the next article under this one is about Google cracking down on SEO spam.

Kind of ironic really………….

27. February 2011 by Caroline
Categories: Google, Search Engine Optimisation | Leave a comment

Keywords in Reviews are Ranking Factor for Google Places Pages

Despite the Hotels London Google Places page still being corrupted I’m pleased to see that it’s recently started to rank in mobile and map search results.

Reviews and citations are an important factor in getting these Places pages to rank as we know but consideration should also be given to the use of keywords in reviews.

I certainly wouldn’t advocate writing your own reviews or trying to influence the writer’s intention but if you can suggest certain phrases or if you’re in the lucky position of Google using some of the reviews from your own site then I would definitely recommend inclusion.

The following image shows a search in Google.co.uk Maps for ‘travel lodge’:

Travel Lodge Search Result

Hotels London Places Page is appearing in the map search result even though we don’t actually have Travelodge stock and don’t have a Travelodge landing page.
The reason we are ranking appears to be solely down to a few mentions of travel lodge phrases on the ‘London Carlton Hotel reviews‘ page.

Obviously these are misspellings and there is no gain for Hotels London in ranking for the phrases ‘travel lodge’. It is good evidence however of the use of keywords in reviews to aid ranking of Google Places pages which can be used to positive effect on optimised phrases.

21. December 2010 by Caroline
Categories: Google, Search Engine Optimisation | Leave a comment

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